“Shaping possibility”, for a new company vision and new website


hyperthermHypertherm’s new “Shaping Possibility” tagline replaces the “Cut with Confidence” tagline in use since the beginning of this decade. The new tagline conveys the company’s role in providing products, services and expertise to help customers achieve their vision, and expresses all that is possible with Hypertherm products in the hands of hard-working manufacturers and fabricators.
Hypertherm is also introducing a completely new website. Site visitors can compare different cutting technologies and platforms, troubleshoot cutting challenges, and connect with Hypertherm experts around the world. The site includes major navigational changes and powerful search features that make it easy to find content, while smart, responsive design aids viewing on computers, tablets, and smart phones.
Hypertherm designs and manufactures advanced cutting products for use in a variety of industries such as shipbuilding, manufacturing, and automotive repair. Its product line includes plasma, laser and waterjet cutting systems, in addition to CNC motion and height controls, CAM nesting software, robotic software and consumables. Hypertherm systems are trusted for performance and reliability that result in increased productivity and profitability for hundreds of thousands of businesses.