ArcelorMittal launches Steel Advisor app for Industry


b075ae94e8b88214_800x800arIn an increasingly digitalised economy, ArcelorMittal Europe – Flat Products is providing its customers with a competitive edge via the launch of a new app, Steel Advisor for Industry, a product selection guide to help manufacturers and designers find the most suitable steel product for their applications.

In today’s business context, speed, connectivity and simplified processes are crucial. This new, simple-to-use app enables customers to locate the latest information on ArcelorMittal’s wide range of steels for eight different industrial sectors – in a matter of seconds. Aimed at customers, manufacturers, designers, architects and researchers, Steel Advisor is available as an app for both iOS and Android devices, providing quick and easy access to product information for anyone with an Apple or Android smartphone or tablet. Steel Advisor can also be directly accessed via the ArcelorMittal website.

The right steel for each application – just a few clicks away

In just a few clicks, steel customers can quickly locate information and discover a list of the recommended best-in-class ArcelorMittal products for each application, whatever the sector – building & construction, domestic appliances, electric machines, energy, industrial equipment, infrastructure, shipbuilding or yellow & green goods.

For example, a customer looking for sandwich panels with a metallic finish to use on a coastal building façade in North Europe can quickly find tailored recommendations for his/her requirements, such as Magnelis®, a coated steel with a zinc-aluminium-magnesium alloy coating ensuring optimal surface protection against long-term wear and tear. For roofings, customers might opt for Granite®, one of the most resilient roofing materials on the market today. Like the rest of ArcelorMittal’s organic coated product range, this best-in-class product is certified without chromates and heavy metals, compliant with European environmental regulations (REACH[2]) and the quality and sustainability label ECCA Premium® for prepainted metal products.

And in just 3 clicks, customers in the mining industry can learn about ArcelorMittal’s large palette of steels especially recommended for their excellent weldability, resistance to abrasion, formability and toughness, such as Relia® 400 and 450 and Amstrong® Ultra 700MC. For solar farm manufacturers looking for HSLA (high-strength, low-alloy) steel grades with high mechanical properties and corrosion resistance, Steel Advisor recommends the HX340LAD+ZM, HX380LAD+ZM, HX420LAD+ZM, HX460LAD+ZM, HX500LAD+ZM grades combined with Magnelis® for extra corrosion protection.

“Steel Advisor is the easiest way for our industry customers to find the suitable steel solution they are looking for,” says Tabrez Ahmad, product marketing lead for hot and rolled products.

Finding the right surface and colour scheme

The app also features a palette selector for applications where visual aspect – such as colour and surface – plays an important role, such as the Granite® and Estetic® ranges for building and construction or home appliances. “At their fingertips they have all the information they need to find the best-in-class ArcelorMittal products and coatings for their application,” says André Lavaud, responsible for organic coated products.

In addition, Steel Advisor provides a personalised contact service with a large team of experts to answer any technical or commercial questions they may have.