EuroBLECH Exhibition Survey: EU countries remain key markets for the sheet metal working industry


EuroBLECH 2016, held in autumn last year, was regarded as highly successful by the international sheet metal working industry. One of the main themes at the  24th International Sheet Metal Working Technology Exhibition was the overall trend for digitisation and automation of production processes. The innovative spirit in the industry sector led to a 2% increase in net exhibition space and visitor numbers compared to the previous event.

The exhibition survey results which have just been completed, confirm both the exhibition’s renowned standing within the international sheet metal working industry and its position as the leading industry event. Furthermore, the survey shows some important industry trends on markets and the economic situation of the industry sector. Exhibitors assessed the economic situation of the sheet metal working industry as much more favourable than two years ago. In the exhibitor survey almost 70% of the German exhibitors and some 40% of the exhibitors from outside Germany rated the current economic situation as positive; an increase by 6% and 5% respectively compared to the previous event.

According to the exhibitor survey, the main reasons for exhibiting were to attract new customers and approach new markets. Major target markets for manufacturers and providers of sheet metal working machines and solutions were the EU-countries, in particular Germany, followed by other European countries, Asia and the Americas. When asked about key future markets, exhibitors referred to Germany, the USA, China, Russia and Poland. International business activities are, therefore, a major focus for the sheet metal working industry. With its high degree in international attendance, EuroBLECH 2016 reflected the importance of global business contacts: 54% of exhibitors and 39% of visitors were from outside Germany; an all-time record.

Major increases in visitor numbers were registered from EU countries other than Germany (+11%) and from Asia (+46%). Visitor numbers from the Americas had in contrast decreased by a quarter. There were some shifts with regards to the top visitor countries: Italy regained its 3rd place in the list of top visitor countries, after Germany and the Netherlands. While Turkey and the USA had slightly dropped behind, Romania is listed within the top 15 visitor countries for the first time and India is also back again in this ranking.

According to the visitor survey a great majority of all visitors to the show are highly qualified and have decision-making and buying capacity: 84% of visitors at EuroBLECH 2016 were decision-makers or involved in the buying process and almost half of all visitors (45%) came to Hanover with concrete investment plans. From outside Germany, the percentage of visitors with the definite intention of buying was even higher (57%). There was an even split between first time visitors and regular visitors. A total of 28% of visitors to EuroBLECH 2016 indicated in the exhibition survey that they were not attending any other exhibition.  Exhibitors and visitors gave excellent feedback on the show overall, the organisation, the marketing and the venue. Three quarters of all exhibitors already confirmed on- site that they intended to exhibit again at the next show.